Google has officially rolled out its AI Overviews feature to UK search users — a move that could change how people discover and engage with businesses online. This feature uses generative AI to provide instant answers and summaries at the top of search results, potentially pushing traditional organic listings further down the page.

For UK businesses, this means:

• A stronger need for high-quality, structured content
• The importance of optimising for featured snippets
• More competition for the top spots in SERPs

At GrowForth Media, we’re already testing strategies to help our clients stay visible in this new AI-driven search environment.